<aside> 💡 Design concept of hair salon application

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Project overview

Test task

July 2022

Role

UI/UX Designer

Tools

Figma

🗯️ The Problem

The company has regular customers and grows through word of mouth. But they want to have a site as a business card and an additional channel for attracting customers.

🎯 Goals & Business value

The main task is getting to know the company and its services. As well as attracting new customers and increasing brand recognition.

Research Phase

• Competitor Analysis
• User Research

Defining Phase

• User Personas
• User Journey
• Empathy Map

Design Phase

• Wireframes
• Prototype
• Content writing

🤔 Analysis

The company has regular customers and grows through word of mouth.

After analyzing the market, many companies still offer booking time/services via direct social networks, or you need to leave a number and the manager calls back and talks about prices for services and writes down only by phone, which is not convenient. Also, many companies use the "yclients" widget or its analogs, other solutions are rare. Salons also offer applications, many of which are very similar, their differences are the company's different brand colors.

I did a little research among my close people. There are people who like to be called and everything is clarified by phone. Others book everything online, often using salon applications where they are regular customers and have discounts and special offers, or through the site using a mobile phone.

Some people faced the problem that when they clicked the "register" or "book" button, neither a pop-up window, nor a confirmation of registration, nor a short message appears after that, and they called back to the salon to clarify whether the appointment was made or not. Against this background, I realized that I needed to write a short text about registration confirmation. Some would also like to be able to automatically add an entry to the Google calendar instead of doing it manually, as well as receive a reminder message the day before the visit. Also, from the wishes of users, the lack of registration on sites where they are not regular customers.

After analyzing this, I added notifications, the ability to add to the Google calendar, and on the last page the registration confirmation text.

Flowchart

App concept

Made with 🖤 by Svitlana