<aside> 💡 Landing page redesign for VR club

</aside>

Project overview

Professional Project

December 2021

Role

UI/UX Designer

Tools

Figma, Adobe Illustrator

🎯 Goals & Business value Redesign the site, thereby increasing the conversion of online booking.

🗯️ The Problem

• There are "cold" blocks that the user ignores
• There is too much information on the site
• No special offers for customers, such as birthday promotions, etc
• Some texts are not readable

💁🏻‍♀️ Decision

• There are "cold" blocks that the user ignores
• Сhanged the site to a compact landing
• Made a more convenient booking
• Added birthday suggestions
• Expanded the audience at the expense of people with disabilities

Research Phase

• Competitor Analysis
• User Research

Defining Phase

• User Personas
• User Journey
• Empathy Map

Design Phase

• Wireframes
• Prototype
• Content writing

Web

Wireframe

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