<aside> 💡 Redesign of an e-commerce site for a backpack manufacturing company

</aside>

Project overview

Professional Project

January 2022

Role

UI/UX Designer

Tools

Figma, Adobe Illustrator

🗯️ The Problem

The website design is outdated and overloaded. The site does not emphasize the product and is not user-friendly.

🎯 Goals & Business value

Redesign of the site for the convenience of expanding the assortment of the store. To make the site more convenient, modern, and stylish, as well as to emphasize the minimalism and features of this product.

Research Phase

• Competitor Analysis
• User Research

Defining Phase

• User Personas
• User Journey
• Empathy Map

Design Phase

• Wireframes
• Prototype
• Content writing

Web

Catalog

Product page

Mobile ****

💻 Visit the Pleatpack website

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